Tradenark Glossary Terms - helpful related terms

Trade Secret

Definition:
A trade secret includes proprietary knowledge and other confidential information that companies keep secret to give them an advantage over their competitors.

Trademark Application

Definition:
A document by which a person requests a federal trademark registration.

Change Of Name

Definition:
Owners of trademark applications and registrations change their names, even though the actual ownership of the application or registration has not been transferred.

Trade Name

Definition:
A symbol used to identify and distinguish companies, partnerships, and businesses, as opposed to marks used to identify and distinguish goods or services.

Functionality

Definition:
That aspect of design that makes a product work better for its intended purpose, as opposed to making the product look better or to identifying its commercial source.

Functionality

Definition:
That aspect of design that makes a product work better for its intended purpose, as opposed to making the product look better or to identifying its commercial source. 

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